Submitting to the WeChat Sticker Store: Specs, Review, and Tips (2026)

Making a sticker pack is step one. Getting it into WeChat's official sticker store — where strangers can find it and tip you — means passing the Open Platform's submission and review. Here's the practical pipeline.

Asset specs checklist

Preparing these by hand is the step that kills most attempts. KakaMeme's Chinese version exports a submission package in these exact specs automatically.

Submission steps

1. Register as a creator at sticker.weixin.qq.com (individuals OK, real-name verification required)
2. Create a sticker set → name, description, category
3. Upload assets per the table
4. Submit; review typically takes 1-2 business days

The 8 most common rejection reasons

1. Celebrity / film / anime IP content — instant rejection (why, and where the legal line is)
2. Inconsistent style across the set (the classic one-at-a-time generation failure; batch generation largely immunizes you)
3. Captions claiming "official/licensed/verified"
4. QR codes, watermarks, or URLs in images
5. Duplicate meanings (two "haha" stickers count as one)
6. Quality issues: jagged edges, leftover white fringes, broken transparency
7. Names/descriptions riding celebrity names
8. Sensitive topics

Rejections allow revise-and-resubmit; address the feedback point by point.

Enabling tips

After going live, apply for the tipping feature inside the platform (it's not automatic). Users see your tip-guide image when downloading — that's what the 750×560 is for. For realistic income expectations, see our honest economics guide.

Make a pack first →